Review: ProfilePRO custom hair care

Good morning fellow Gothamists!

The weather has been crazy this past week. Which means that my hair has decided to live a life of its own once again, gifting me with a million flyaways due to the extraordinary humidity of the Big Apple. 

You may wonder from time to time how I tame my mane (whoopsie! I made a beauty poem!) One of my best secrets is ProfilePRO, a custom hair care line I have been testing for the past month. These guys create perfectly customized shampoos and conditioners adapted to your hair type, texture, behavior, scalp, condition and favorite scent. And you can order them online.

I have to admit I was a bit skeptical about this product at first. The price seemed to be a bit on the cheap side for a formula totally customized to my needs (a set of full sized 10 oz. bottles of Shampoo and Conditioner runs for $34.95, and $24.95 with the Subscribe and Save program.) However, I was greatly surprised by ProfilePRO. Do you want to know why?

Apparently, ProfilePRO has created a series of over 100 profile-targeted hair care formulas thanks to the collaborative research and testing between hair care chemists in Italy and the award-winning Cloud 10 salons in Florida. So, after each client completes an online questionnaire about hair type (including whether it’s curly or straight, limp or damaged, thin or thick,) ProfilePRO creates a completely customized shampoo and conditioner they deliver to the client’s door. But the customization doesn’t stop at the formula; I could personally choose my favorite fragrance (I picked Vanilla) and how I wanted my name to be displayed on the labels. Believe me, it is really cool to go to your bathroom and read Beatriz’s Shampoo on the label. But there’s more to the story: The formulas at ProfilePRO are
cruelty-free and free of the nasty ingredients that I am sensitive to,
like harsh chemicals, sulfates, or parabens.

This is literally a breakthrough in the hair care industry. After one month of usage (this is what the 10 oz. bottles lasted me for) I can say my hair feels great. I feel I can style it more easily (I literally let it air-dry and my curls stay beautiful), the shampoo cleans thoroughly my scalp without damaging it, and my hair looks shiny and healthy. For me, this is one of the best beauty products of 2015.

If you are curious about how my customized hair care looks like, don’t hesitate to visit my Instagram page. Hint: It wasn’t pink.

As usual, thank you very much for reading my posts. If you found this information interesting, your comments and social media shares mean the world to me.

Disclosure level 1: This article contains NO affiliation links. The
author of the article was NOT compensated to write the review. The
author of the article received and tested a sample of the
products mentioned.



  1. Tina
    November 11, 2015 / 3:18 am

    This is awesome!! Thank you so much for sharing this information, I was looking for somethng special for my sister 🙂

  2. New York For Beginners
    November 11, 2015 / 7:18 pm

    @Tina Indeed! This is a great gifting idea! Thank you for visiting and commenting 🙂

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